Blog
Notes on brand, words, and getting found.
Short, plain-language reads on building, fixing, and measuring a brand. No jargon, no filler.
- 4 min read
Before you fall in love with a business name
A name you can't register, spell down the phone, or be found under will cost you far more than choosing a duller one.
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- 3 min read
How to ask for reviews without feeling pushy
Reviews are the part of your brand you don't write, and they decide more sales than your logo does. Asking well is a small habit.
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- 3 min read
How to say what you do in one sentence
If a stranger can't repeat what you do after reading your homepage, the words are costing you work. A simple way to fix them.
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- 3 min read
A missed call is a customer calling someone else
For a lot of small businesses, the phone is the front door. Here's what happens when nobody answers, and what to do about it.
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- 4 min read
Why visitors leave your website in ten seconds
Most websites don't lose people because they're ugly. They lose people because the visitor can't work out what to do next.
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- 3 min read
Five signs your brand has outgrown its look
Your business has changed. Here's how to tell when the brand needs to catch up, without throwing away what people already know you for.
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- 4 min read
How to show up when customers ask ChatGPT
More people are asking an assistant instead of scrolling search results. Here's how to be the answer it gives.
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- 3 min read
What a Brand Score actually measures
Five plain questions every customer asks before they buy, and how we turn the answers into a number out of 100.
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