The Brand Score
Your customers score you every day. They just never show you the result.
The Brand Score asks the same five questions they do, and writes the answer down as a number out of 100. A person does the checking, the same way for every business.
53 to 82/100
02The five areas
Five questions customers ask without telling you.
Each area is scored out of 20 by a person, against the same checklist for every business, so a before and an after are always comparing like with like.
The question behind it: “Does this business look like it knows what it's doing?”
What we check
- Does your logo look the same everywhere people see it?
- Do your colours and photos feel like one business, or several?
- Would your sign, your website, and your invoices pass for the same company?
The question behind it: “Can I tell, in a few seconds, what you do and why I should care?”
What we check
- Can a stranger explain what you do after reading one page?
- Do you say what makes you different, or the same things every competitor says?
- Do you sound the same on your website, your social pages, and your emails?
The question behind it: “If I look for what you do, will I find you, or your competitor?”
What we check
- Do you show up when people search Google for what you do?
- Is your map listing complete, correct, and up to date?
- When someone asks an AI assistant like ChatGPT for a recommendation, does your name come up?
The question behind it: “Now that I've found you, do I trust you, and is it easy to act?”
What we check
- Does the site load fast and work well on a phone?
- Is it obvious what to do next: call, book, or buy?
- Do visitors actually do it? We look at the numbers.
The question behind it: “Do people who tried this business say good things about it?”
What we check
- How many reviews do you have, and how recent are they?
- How does your rating compare to the businesses around you?
- Do you answer your reviews, including the unhappy ones?
Select an area to see what we check.
03How it adds up
Five areas of 20 make one score out of 100.
A person scores every area. The total is just adding up.
Five areas, added up82 /100
How you look: 17 of 20. What you say: 16 of 20. How easily you're found: 15 of 20. How your website works: 18 of 20. What others say: 16 of 20. Total: 82 out of 100.
04Its limits
What the score doesn't tell you.
- Whether your product or service is any good
- We score how your business comes across to a customer, not what you sell.
- Taste
- A plain brand can score well if it's clear and consistent. Pretty isn't a criterion.
- Anything we can't see from outside
- Your books, your team, what customers experience after they buy.
- The future
- We won't promise a number. We measure the change, and show you what moved and why.
05What you receive
A scorecard you can read in ten minutes.
Your score in each area, what's holding you back, and a short list of fixes in the order we'd do them. Then a call to walk you through it. It's yours to keep.
Brand Score
Example business
| Area | Before | After | Change |
|---|---|---|---|
| How you look | 11/20 | 17/20 | +6 |
| What you say | 9/20 | 16/20 | +7 |
| How easily you're found | 8/20 | 15/20 | +7 |
| How your website works | 12/20 | 18/20 | +6 |
| What others say | 13/20 | 16/20 | +3 |
| Brand Score | 53/100 | 82/100 | +29 |
Fix first
- 1Rewrite the top of your homepage so a stranger can say what you do in one sentence.
- 2Complete your map listing: hours, services, photos, and the same phone number as your website.
- 3Put a tappable phone number and one clear next step at the top of every page.
06Questions
Asked and answered, plainly.
How do you come up with the score?
We go through the same checklist for every business: we look at your brand, read your words, search for you, try your website, read your reviews, and check what AI assistants say when someone asks about your category. A person weighs all of it and decides the score.
What do I actually receive?
A scorecard you can read in ten minutes: your score in each area, what's holding you back, and a short list of what to fix first, in order. Then we book a call and walk you through it.
How long does a Brand Check-Up take?
Usually about a week from the day we start.
Do I have to buy anything else?
No. The scorecard is yours. Fix things yourself, hire anyone you like, or work with us. It's useful either way.
Will my score really go up?
If the things on the list get fixed, yes. We run the same checklist again after the work, so you're comparing like with like. We won't promise a number, but you'll see exactly what moved, and why.
My business is doing fine. Why measure?
Plenty of strong businesses score well in most areas and low in one or two they can't see, often how they show up in search and in AI answers. The score finds the blind spot before it costs you.
Curious what your number is?
A Brand Check-Up takes about a week, and the scorecard is yours to keep either way.